ReBuilt Meals' President & CEO, Brandon Assaf, was recently interviewed for Authority Magazine. Assaf gave a lot of valuable insight in to the history of ReBuilt Meals, why we do what we do, and how we do it.
One of the best questions in the interview is: What are your “5 Things You Need To Create a Successful Food or Beverage Brand” and why?
And, here is what Brandon said...
1. World Class Customer Service.
At the end of the day, we would not have a company without our clients. With how much the world is changing and going digital, human communication can be lost. We strive to keep that communication and customer service top of mind to give the best possible experience to our clients.
2. Staying ahead of the curve in terms of Technology.
As an e-commerce brand we have to continuously improve our online client experience because that is where 100% of our orders take place. We cannot fall behind on technology. It is ever changing, and it’s the best way to stay competitive.
3. Extremely efficient operations that are constantly being improved.
Every business has its own challenges when it comes to operations. But in order to grow and sustain in the meal prep industry long term, you have to make sure your operations are efficient because the profit margins are not very high. If you aren’t profitable, you will not be able to add value for your clients or even stay in business.
4. A leadership team that is aligned, and communicates a clear goal to every team member in the company.
Without a solid leadership team, you will struggle to achieve company goals and communicate a consistent message to everyone else in the company. A strong leadership team holds the company together when the company faces adversity. If you have drama in your leadership team, then you are always going to take 1 step forward and 2 steps back.
5. Lastly, a damn good product that is consistent in quality no matter when or where you try it.
This goes without saying, but if you do not have a good product then, more than likely, you will not create a successful brand, especially in the food and beverage industry, and the product has to be consistently good. In the meal prep world, our clients want to make sure that when they enjoy one meal, the next meal will taste exactly the same, which is difficult to do when you are cooking in such large batches. Consistent quality is the key to a happy and long-term client.